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Privacy Notice

Last Update: 14th April 2020


mySecondTeacher is a B2B/B2C platform providing video-based learning resources, text-based learning resources, test-based learning resources, as well as out-of-school online tutoring. We also provide students and their school teachers (if B2B) with diagnostic reports on specific learning misconceptions as identified by our AI engine, based on student interaction within the platform. Such diagnostic reports assist students to learn better, and helps their teachers zoom in on problematic areas. It also helps with one-to-one tutoring.

My Second Teacher is a product of Advanced Pedagogy.

Registration Details:
Registration No – 201800596E
Company Name – Advanced Pedagogy PTE. LTD.
Company Address – North Bridge Road, #08-08, High Street Center, Singapore 179094

Advanced Pedagogy is an edtech company that is focused on the international education sector. This policy explains how we process information that can be used to directly or indirectly identify an individual (“personal data”): thus, this policy applies to the situations in which we act as data controller of personal data and explains when and why we collect personal information about individuals, how we use it, the conditions under which we may disclose it to others and how we keep it secure.


What Information Do We Collect?

When you access our web pages, certain technical information is automatically collected. We collect no other information except when you deliberately send it to us, for example, by emailing us.

We analyse aggregate traffic/access information for resource management and site planning purposes. We reserve the right to use log detail to investigate resource management or security Concerns. Some of our web pages use “cookies.” Usually a cookie enables a website to tailor what you see according to the way you entered the site (for example, if you entered via a certain link, or if you are using a mobile device). We also use non-identifying and aggregate information to better design our website. For example, we may determine that the average visitor typically views our website for a certain number of minutes, or that a certain percentage of men vs. women applied to our program. Nevertheless, we do not gather or disclose information that could identify those specific individuals.

Our web pages may use Google Analytics or other similar services to analyse web traffic for design purposes. In such cases, the information described above may be shared with the entities providing the analytical service. We do not control the privacy policies of these entities, however, their services also fall under the requirements for compliance set out by the General Data Protection Regulation (25/5/2018).

When you choose to provide information about yourself or someone else with us, we use the information only to fulfill or respond to, your request. We do not share this information with outside parties, except to the extent necessary to complete that request.

We never use or share the information you provide to us in ways unrelated to the intended purpose. We are dedicated to preventing unauthorised data access, maintaining data accuracy, and ensuring the appropriate use of information. We strive to put in place appropriate safeguards to secure the information we collect online.

What Do We Use Your Information For?

  • The information we collect from you may be used in any of the following ways:
  • To process your experience and learning on our platform.
  • To assist our staff to understand your subject and educational requirements.
  • To assist our staff with the support and management of account.
  • To provide insights on education and learning material at middle and higher education resources (pertaining to overall data, rather than individual persons)
  • To administer a contest, promotion, survey or other site features.
  • To facilitate school partnerships (school contacts).
  • The email address you provide may be used to send you information, respond to enquiries, and/or other requests or questions.

How Long Is My Information Retained?

We normally keep your personal data providing you have demonstrated an interest in our products and services within the past two years. You can request us to delete it at any point, and can easily opt-out of any communication using the associated links within our correspondence or by emailing us at [email protected].


By using our website, you consent to our privacy policy.


We normally keep your personal data providing you have demonstrated an interest in our products and services within the past two years. You can delete your account on made through at any given point of time through preference and settings present in profile section on You can request us to delete it at any point, and can easily opt-out of any communication by emailing us for the same at [email protected]. Find our retention policy here: 


We may transfer information about you to Schools and partners for purposes connected with the ones mentioned in this privacy notice or for the management of our business. We do this to provide you with different and relevant educational resources. 


Depending on whether you are a B2B or B2C customer, you are guaranteed several rights, the key ones of which are mentioned below:

  • Right to be informed |​ You have the right to be informed about the processing of your personal data. Thus, in order to make you able to make decisions regarding your privacy and have control over your personal data, we tell you why we need your personal data, what is the legal ground for processing it and every relevant detail regarding the processing activities, as you can see in this privacy policy.
  • Right to access |​ You have the right to access key aspects of your own personal data and the right to receive relevant information regarding the processing of your personal data. You can contact us so as to exercise this Right.
  • Right to rectification |​ You have the right to have your personal data rectified/completed in case it is inaccurate/incomplete. You can contact us so as to exercise this right.
  • Right to erasure |​ In certain circumstances, you may request the erasure of personal data where there is no compelling reason for its continued processing. You can contact us so as to exercise this right.
  • Right to restriction of processing |​ Under certain circumstances, we may suspend processing activities – and you may also ask us to pause the processing of your personal data. In other words, we will keep your data, but won’t further process it – and you can contact us so as to exercise this right.
  • Right to object |​ In some circumstances, you have the right to object (*i.e., say that you don’t – or no longer – agree with the processing and ask us to stop) to the processing of your personal data regarding your particular situation. This right applies to processing based on direct marketing purposes and, usually, to some other purposes (such as some legitimate interests).
  • Rights regarding automated decision making |​ In some circumstances, you have the primary right not to be subject to activities only based on automated processing and whose decision has legal or relevant effects on you. However, whenever we carry out automated decision making (either because of a contract or because of your consent), you shall be able to be informed, express your point of view, challenge eventual decisions and obtain human intervention. You can contact us so as to gather further information. If you have provided consent for the processing of your data, you have – in certain circumstances – the right to withdraw that consent at any time, which will not affect the lawfulness of the processing before your consent was withdrawn  .

Lastly, if you are not happy with the way we are dealing with personal data, you may contact a supervisory authority:

[email protected]
Data Protection Representative: Benson Soong
Address: Advanced Pedagogy PTE. LTD, North Bridge Road, #08-08, High Street Center, Singapore 179094


Information shall be handled based on the principle of confidentiality, so it is stored securely and accessed by authorised individuals only. We are committed to implementing and maintaining appropriate technical, security and organisational measures to protect personal data against unauthorised or unlawful processing and use, and against accidental loss, destruction, damage, theft or disclosure, such as we encrypt the transmission and storage of that information using industry standard encryption technologies.

We will take all reasonable steps to ensure that your data is treated securely and in accordance with this privacy notice. Please note that the transmission of information via the internet is not completely secure: even doing our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site (so any transmission is at your own risk), but, once we have received your information, we will use strict procedures and security features to prevent unauthorised access.


We have a Privacy Manager/Data Protection Officer who is responsible for matters regarding privacy and data protection. Thus, in case you have any questions regarding this policy and/or our privacy practices:
[email protected]
Data Protection Representative: Benson Soong
Address: Advanced Pedagogy PTE. LTD, North Bridge Road, #08-08, High Street Center, Singapore 179094


In case you want to contact us, please feel free to do so!

Advanced Pedagogy: Benson Soong
Address: North Bridge Road, #08-08, High Street Center, Singapore 179094
[email protected]


We keep this policy under regular review, so please check this page occasionally to ensure that you’re happy with any changes. This policy was last updated in 14th April 2020